It's time to find success with Facebook Ads!


Ready? Set... AD!

You've decided to run Facebook Ads...    But, now you're kinda freaked out... 

You've seen it work for other people.

You think it'll work for you, but you have no idea how. 


This is not the place for trial and error. 


If you try to google your way to FB ad success, you’re going to lose money. 


When you decide to run Facebook Ads, you need to invest in how to do them right - otherwise the likelihood of throwing away money is HIGH.


Now is not the time to "see what happens" - now is the time to figure out what to do, and how to do it well, with the most up to date information. 

What if every time you ran a Facebook Ad, you earned that money back... plus more?!

Ready? Set... AD! is a course for entrepreneurs and small business owners who want predictable leads/traffic and positive return on ad spend!


I developed my signature system for Facebook marketing when I was a Facebook employee, and have optimized that system through running thousands of campaigns, for businesses across all verticals, through my Facebook Marketing Agency.


I absolutely love working with clients 1:1, and I developed this course to help even more people, at a lower investment, and I've preserved the intimacy I adore within my private mastermind community (but, more on that later)!


I've assembled everything you need to run successful results-driven Facebook Ads in an easy to understand and implement digital course that you can implement at your own pace!  


During enrollment periods, I spend a lot of time with my students, which is why the course is only open for enrollment 3 times per year... and - lucky you - it's open now... but, enrollment does end SOON!



Did You Hear? Facebook Is Changing Again!

Big changes are coming to Ads Manager, and the course content has been updated to reflect these changes!  

    Here's What You Get!

    This course is dripped - which means one module is released per week beginning September 11, 2019. This helps combat overwhelm that typically occurs when the full course content is released all at once. Each module contains multiple lessons to guide you through each step of my signature Facebook marketing system. You will keep lifetime access to the content - so if you do fall behind you can easily pick up where you left off when the time is right for you!

    • Business Page Basics

      • Setup & Strategy

    • Intro to Business Manager

      • Set-up & Management

    • Boosting vs. Advertising

      • Dispelling common misconceptions

    • Facebook Pixel

      • Installation

      • Standard Events
        & Custom Conversions

      • Troubleshooting

    • Nomenclature

    • Facebook Ad Policies

      • Most common reasons for Ad disapproval


    • The Opt-In Offer

      • What to offer

      • How to package it

    • The Landing Page

      • Design elements

      • Compelling copy

      • Mobile optimization

    • Email Sequences

      • Welcome & deliver opt-in

      • Nurturing & follow-up

    • Helpful Tools

      • All in one solutions

      • FREE solutions


    • Awareness Ads

      • Reach & brand awareness

    • Consideration Ads

      • Boosting strategically

      • Targeted Page likes

      • Lead generation

      • Driving website traffic 

      • Event attendance

      • Sales & special offers

      • Building relationships with messenger ads

    • Conversion Ads

      • Driving more sales 

      • Offline conversions

      • Dynamic retargeting ads

    • Building the Ads Funnel

    • Mastering FB Ad Targeting

      • Advanced targeting

      • Target your List

      • Exclusionary targeting

      • Advertising to the people who are most similar to your current customers

    • Extend Reach and Maximize Visibility 

      • Instagram

      • Audience Network & Instant Articles

    • How Much Do Facebook Ads Really Cost?

      • How much money you should budget for your Ads

      • Understand Facebook Bidding Structure

    • Ad Optimization

      • Multiple Creative Testing

    • Ad Copy

      • 3 Pieces of Compelling Copy Each Ad Must Have

      • Delivering an effective Call To Action

    • Ad Creative

      • Free Stock Photos

      • Optimizing Video for Auto-Play

      • Leverage the power of Video with Slideshows

      • Using Carousel to Tell Story or Display Multiple Images

      • Telling a Story through immersive full-screen experiences

    • Automated Rules for tracking Ad Performance
    • Interpreting Analytics
      • Relevance Score
      • Tracking Key Performance Indicators that Matter Most to Your Business
      • Identifying Benchmarks of Performance for Your Business
    • Optimizing Ads
      • Targeting, Placement, Platform, etc.
    • Scaling 
      • Ad Budget
      • Expanding Your Facebook Ads Funnel

    What Will Your Life Be Like AFTER This Course?

    I'm glad you asked!

    • 1

      You're spending more time working in your "zone of genius" (or playing with your kids)!

      Facebook ads allow you to find prospective clients, remarket to your existing clients, and optimize for the actions that mean the most to you... but, marketing should not be taking up hours of your day. This course will empower you to streamline your marketing processes so that you can spend your time more intentionally - whether that's completing new income producing activities, or just spending time doing fun things, like playing with your kids, while your marketing is working for you! 

    • 2

      Your ads are consistently approved, and generating predictable leads, traffic, & ROI ($$$)!

      There are a LOT of well-meaning people out there trying to help people with their Facebook marketing. Tons of courses to choose from, "experts training experts," and meaningless certification programs. This training, comes directly from Facebook's internal best practices and trainings. I don't waste any time or energy on inauthentic gimmicks or growing vanity numbers. We focus exclusively on the core principles that will lead you to quality long-term results, regardless of any changes Facebook may throw our way!

    • 3

      When Facebook inevitably changes again, you'll navigate those changes like a pro!

      Because Facebook changes frequently, this course must also be updated frequently. As changes occur, each lesson will be updated to remain relevant and helpful - and of course, you receive all updates for as long as this course is offered!  If/when you have questions about Facebook Ads - you always know where to go!

    I took the course and immediately saw results... I doubled the listenership of my podcast in one month, I got 10x the number of leads to my free webinar, and I was able to decrease my cost per lead by 85%... 

    Mia Francis-Poulin

    Owner, R + A Creative Co.

    Recent Student of Ready? Set...AD!

    Your Instructor

    Before I worked at Facebook, I relied on a variety of experts in the digital marketing space to learn what I needed to know. 


    It can be hard to know who to trust - especially when different experts give conflicting advice - and the platform changes so frequently that blogs and youtube trainings get outdated - FAST. 


    When I was hired by Facebook, I learned directly from the source what worked and why!  I learned the insider secrets of the algorithms and finding long term success on the platform. I quickly became a top performer on the team, and Facebook themselves gave me the title, Facebook Marketing Expert.


    During my time at Facebook I saw behind the curtain - ad accounts of "experts" and "agencies" that were doing huge injustices to their clients and followers - and when I made the decision to leave my job at Facebook to be a more present mom to my 4 daughters, I also dedicated myself to educating and empowering small business owners to leverage Facebook Ads without wasting time or money!


    Now, through highly targeted, results-driven, Facebook Ads, my clients enjoy predictable leads & traffic and positive ROI - and spend more time making happy memories with their kids than stressed over their marketing.


    I've delivered results for my clients including:

    • Doubling lead volume
    • 62% more sales
    • 16x return on ad spend
    • Reducing the cost per lead by over 90%

    And I would love to introduce you to the strategies that yielded those results!

    Meg Brunson

    CEO & Facebook Marketing Expert


    I love free stuff - and I want you to be supported in your Facebook Ads journey, so here are some of the bonuses that you'll enjoy when you enroll in Ready? Set... AD! And like the course itself, you'll receive Lifetime Access to everything!

    Access to the Mastermind Group 

     Have you ever wondered how the pros make Facebook Ads look so easy? Well, they do not do it alone, that's for sure!  In this Mastermind Group you'll join a small group of high-performers (led by me!) to share wins, troubleshoot, and optimize your Facebook Ads.


    One-on-One clients typically spend $397/hour for a strategy session with me, or are investing upwards of $1500/month with our marketing agency... but, through this collaboration, you'll benefit from the peer-support of fellow students and predictable access to me.


    I will go live weekly during course enrollment periods to support you through the course, then monthly in between enrollment periods (at a minimum) to discuss updates and for Q&A.


    Access to this mastermind group will perfectly position you to reach your Facebook marketing goals much sooner than any other approach!

    Understand the Algorithm Training

    It seems like the algorithms change daily - which is frustrating when you're trying the maximize the reach on your business page.


    It does not have to be that way!


    You’ll discover the TRUTH about the Algorithm, and learn how to expand your reach on and off your Facebook Business Page.   


    In this 20-minute training, I share the one thing that will position your brand to succeed, despite any changes that may occur now, or in the future. 

    Figure Out Facebook LIVE Video Training & Workbook

    Video is the best way to get organic reach - and (spoiler alert) Facebook LIVE is the absolute best. When it comes to ads, video is the least expensive way to (1) build awareness for your business and (2) build a warm audience of potential clients/customers!


    But, you don't know what to say... the tech is confusing... what if you mess up?!


    I provide the tools you need to brainstorm a variety of topics you can go live about, determining when and how often to go live, and I even show you how you can practice LIVE without anyone ever seeing it! 


    After completing this training you'll be empowered to add LIVE video to your marketing mix!

    Still wondering if this course is right for you?

    It's my goal to save you time - not waste it! 


    • New-to-Facebook entrepreneurs, unsure if Facebook will work for them: You'll learn efficient and effective marketing strategies that you can confidently implement yourself.

    • Facebook Ads users who've been disappointed by past results: learn how to make Facebook Ads work consistently, generating a return on ad spend and duplicatable results without wasting money!

    • Businesses on a budget: you do NOT need to be making 6-figures! This course is for those ready to spend $5-$50+ per day on Facebook Ads... and see a financial return on that ad spend!

    • Small business owners who want to outsource down the road: learning the basics before outsourcing your Facebook marketing will empower you to take an active role in monitoring the performance of your ads, OR allow you to scale your business to a place where you can afford to outsource.

    • Business owners who want to connect with their ideal customers and make more money!


    • Entrepreneurs who want to learn about LinkedIn, Pinterest, Twitter, SEO, etc. - this is ONLY Facebook & Instagram marketing (and you won't NEED anything else to make these ads work).

    • Business Owners ready to outsource right now, with no desire to learn or do it themselves. I do offer agency services, but this is not it.

    • Marketers who don't see the value in paid advertising - this course does not go deep into organic strategy and is not meant for anyone still on the fence with Facebook Marketing.

    • Facebook prohibits/regulates some business types from using Ads. If you operate in one of the following business types, this course is not recommended for you: 

      • Dating services
      • Gambling businesses
      • Bitcoin/Currency trading
      • CBD/Hemp businesses
      • Gun/ammunition businesses


    Vince Reed
    Founder, Internet Traffic Factory

    Stacy Brookman

    Life Storytelling & Resilience Expert

    Chris E.

    Social Media Manager & Strategist

    Facebook Wonder Woman

    Meg is knowledgeable, savvy, and just plain fun... If you're looking for an ad expert... look no further than this powerhouse wonder woman.

    Laura A.

    Environmental Toxins Expert

    Facebook Marketing gold!

    I find Facebook advertising to be super confusing, but I literally feel like a Facebook Ad Genius after working with Meg.  I feel like I hit FB Ad Marketing gold after talking to Meg!

    Christina W.

    Facebook Trainer

    A top performer while at Facebook!

    Meg was a star trainee in my Facebook Marketing Expert training class. She was an active participant who sought out her own hands on learning by applying training topics to her online blog. She was eager to help out fellow trainees. This type of positive attitude lent towards her achievement of quickly becoming one of the top performers in our program within months of graduating training. 

    Stacia K.

    Sales Coach

    She has the insider secrets!

    Meg is so helpful. Anytime I have a question she knows where to direct me. It is so awesome to work with someone who has the insider secrets! She is definitely a pro.

    Michele L.

    Dog Trainer

    She has all the answers!

    Meg is absolutely amazing to work with, she explained everything perfectly (for a non-techy like me). 

    Start Today! Choose Your Plan Below.

    I've helped thousands of business owners grasp Facebook marketing and I know that no two people learn the same way.


    Choose the level of support you need to be successful. The course was created to be self-paced, however if you would benefit from increased support and accountability, I suggest you consider the group mentorship or the 1:1 mentorship!

    Self-Paced Course





    • 6-weeks dripped content beginning Sept. 11, 2019  

    • Learn at your own pace & access all future updates with lifetime access to course & bonuses - including the private Mastermind Group!

    Group Mentorship





    Next Group Starting September 11th!

    • Access the course now then leverage mentorship to navigate the BIG changes & most expensive quarter of the year - when it happens!

    • 12 weekly LIVE video conferences, Sept 11-Dec 3!

    1:1 Mentorship





    • 12 weekly 1:1 strategy session video conferences beginning Sept. 11, 2019!

    • Exclusive access through email and video calls allows for the most in-depth application of these lessons to your actual marketing strategy and ad account. 


    If you have questions that are not covered here, email and we'll get you an answer (and possibly add your question to the list for others to benefit from too)!

    Is this a course for beginners?

    I've bought courses before - what makes yours different?

    Do I need ads running? Or an ad budget?

    Do you teach Instagram Ads too? 

    What results can I expect after completing this course?

    What if I have questions about the course?



    Enrollment Ends SOON!

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