Painless Pixel

This little snippet of HTML code will revolutionize the way you market your business on Facebook...

Up-leveling your Facebook Ads and/or unlocking analytical tracking superior to any other tool or software

(so even if you are not running ads - this is for you)

and I'm going to make it PAINLESS - even if you are technology-impaired.

When I was hired by Facebook, I quickly learned how many mistakes I had been making with my Facebook Ads, despite the success that I was getting... yikes!


I can't even imagine what my success would have looked like if I knew then what I know now!


Reflecting on my time working at Facebook, and my experience managing ads and consulting with business owners since stepping out on my own, I've identified the number one element that most businesses are missing is the Facebook Pixel.


Now, you either don't have a clue what the Pixel is (so, you know you are in the right place) - OR - you are thinking that you already have the Pixel installed and maybe this isn't for you(?)... but, let me ask you:


Are you really leveraging EVERYTHING that the Facebook Pixel can do for you?!


Probably not! Which is why you TOO are in the right place!

Did You Know: Facebook Analytics is NOT the same thing as Business Page Insights OR Ads Manager?!

Yup! It's a totally separate dashboard - similar to Google Analytics - that most business owners are NOT using, and should be.


It's FREE, and the Facebook Analytics data both compliments and enhances the information you learn from your Google Analytics data.

So What Can the Facebook Pixel Do For You?

1

Understand how users interact with your business across your website, app, FB Page, and more.

Facebook's unique ability to track people across platforms and devices gives it a leg-up on other analytical software - including Google Analytics! Leverage Facebook Analytics to track the customer journey across your Facebook Page, Messenger, Apps, and Website to learn more about your users than you ever thought possible.

2

Discover what webpages are costing your business money, and which are making money.

Use Facebook Analytics and/or Facebook Ads Manager reporting to track the customer journey and identify what pages are converting well, and what pages are costing your business money. Pixel-based analytics will help you identify where the "leaks" are in your sales funnel - so that you can patch those leaks and start making more money.

3

Optimize your Facebook Ads campaigns to get more of the results that matter most to you.

Don't just optimize your Ads for engagement or clicks - optimize them for the actions that really matter - CONVERSIONS. When you are running Ads, you likely want to get leads or sales, right?! So let's make Facebook Ads work for us and find us the people who are most likely to convert - not just click. With Pixel, you have the ability to drive traffic to one page, but have Facebook find you the right people who will take the next action... and if you're an eCommerce business this will set you up to run Dynamic Ads (those are the highly targeted ones that follow you around everywhere after you visit someone's website). Really powerful stuff.

4

Build Audiences for re-targeting your most engaged shoppers by tracking website traffic.

With the Pixel installed on your website you can create highly-targeted custom audiences of people who have visited your website - or even specific web pages! Facebook will also allow you to create Lookalike Audiences from these custom audiences. So, you can track the people who are visiting your website, then have Facebook analyze those people to figure out what they all have in common - and then find other people who are most similar to those people to show your ads to! PLUS it can retain data for up to 6 months - so even if you're not advertising now, it's beneficial to install Pixel now so that it's there when you need it. Ahh, the power of Facebook.

Here's What You'll Get:

Guidance through installation, troubleshooting, and leveraging the Facebook Pixel. You will keep year-long access to the content - so if you fall behind you can easily pick up where you left off when the time is right for you!

Module 1

  • Step-by-step video tutorials


  • WordPress.org


  • ClickFunnels


  • Kartra


  • GoDaddy


  • Kajabi


  • Wix


  • and more...

Guarantee: If we don't have YOUR platform, we'll install it free!

  • Track the customer journey with standard events and custom conversions


  • Advanced pixel installation with Google Tag Manager

Module 2

  • Make informed business decisions through enhanced data tracking.


  • Track users across platforms (website, Facebook Page, apps)


  • Track users across devices (mobile & desktop).


  • Facebook v. Google Analytics


  • Understand why the attribution and reporting inconsistencies exist between tools


  • Leverage data from both tools to see the bigger picture

Module 3

  • Optimize Facebook Ad campaigns for the actions that matter most


  • Deliver ads to the people most likely to convert


  • Ensure ads are generating the desired results


  • Target audiences accurately and effectively


  • Include warm traffic/leads


  • Exclude existing clients/customers


  • Understanding the Analytics


  • Make informed decisions to increase the return on ad spend

Hi - I'm Meg!

After leaving my corporate job at Facebook in 2017 to be a more present mom to my 4 daughters, I founded EIEIO Marketing; a digital marketing agency focused on Facebook Marketing. Through highly targeted, results-driven, Facebook Ads I've delivered results for my clients that include:

  • Doubling lead volume without a budget increase
  • 62% more sales than the in-house team
  • Attaining a 16x return on ad spend
  • Reducing the cost per lead by over 90%

Meg Brunson

CEO, EIEIO Marketing.

Facebook Marketing Expert.

Don't just take my word for it - check out what others are saying:

Vince Reed

Founder, Internet Traffic Factory

Stacy Brookman

Life Storytelling & Resilience Expert

Is this Program Right for You?

It's my goal to save you time - not waste it!

This program makes Pixel installation, troubleshooting, and management PAINLESS,

Even if you are not the slightest bit tech savvy.


The content in this course is simplified and easy to understand PLUS step-by-step video tutorials for the most popular platforms makes Pixel installation easy peasy - even if coding scares you!

FAQs

Is this a program for beginners?

Yes! Painless Pixel was designed to accommodate beginner to intermediate Facebook marketers. More intermediate marketers may be able to skip over some of the lessons, but I am willing to bet that everyone will walk away with one solid take away and/or one strong action item per lesson.


For the ultra-beginners: I was a criminal justice major in college. I was raised with this mindset that I would find success working for someone else and working my way up their promotional ladder. All of this shifted when I stepped into entrepreneurship without any formal business training. I relate so much to the entrepreneurs who feel totally overwhelmed and out of their element and I have taken special care to ensure that the lessons are explained and organized in a way that is easy to consume and understand!


For the more advanced users: When I worked at Facebook, I remember being assigned to work with well known marketers and having internal doubts - would I be able to teach them anything? What I've learned is that I have a specialized skill set and the source of my knowledge is very unique. It's for those reasons that even more experienced marketers may still benefit by taking this course. Reach out if you have any doubts or questions!

I've bought courses before - what makes this different?

My uniqueness - and the uniqueness of this course - is very much tied to my role as a former Facebook employee. I approach Facebook marketing from the perspective of learning to play by the rules, instead of finding ways around them. I teach the strategies and tactics that are in compliance today, and are likely to stay in compliance throughout the life of the Facebook platform. I believe in teaching the the rock solid processes that are going to allow you to generate authentic and long-lasting results - not gimmicks generating quick wins.

Do I need ads running? Or an ad budget?

Not at all! This course will highlight both the organic and the paid/advertising benefits of using the Facebook Pixel!


The Pixel is a tool that should be used by any business using the Facebook platform today - or with plans to use the platform within the next 6+ months.

Will my website work with the Facebook Pixel?

In order to install the Facebook Pixel, you will need to be able to install HTML Coding on the website. In most cases, if you built your own website, you can install Pixel (this includes using platforms such as WordPress, Shopify, ClickFunnels, SquareSpace, Wix, Weebly, LeadPages, etc.).


If you are using someone else's website because you are a part of a direct sales company, network marketing company, or franchise - this course will only be relevant if you are also using a self-hosted website as mentioned above. Many direct sales consultants and/or franchise owners will opt to use a landing page/funnel builder like ClickFunnels, Kartra, LeadPages, etc. so that they can run more effective ads.


If you have questions beyond this - email meg@MegBrunson.com

What results can I expect after completing this program?

After completing this course you will have your Facebook Pixel installed and you will be confident that it's done right.


  • Tracking your organic traffic and learning about your website visitors and Facebook fans.
  • Ready to run highly targeted remarketing Ad campaigns that are optimized for conversions and positioned to increase your return-on-investment.


Whether you are running Facebook Ads or not - understanding the power of the Facebook Pixel will position you to make the most out of your business' Facebook presence!

What if I have questions about the program?

You can send any questions you have to meg@MegBrunson.com - my goal is for you to succeed, so I genuinely want to know if there is anything else you need in order to get your Facebook Pixel up and running and growing your business!

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